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Osborne bull : ウィキペディア英語版 | Osborne bull
The Osborne bull (in Spanish: ''Toro de Osborne'') is a high black silhouetted image of a bull in semi-profile. Nowadays the conservation of the bulls is handled by the family of Félix Tejada. == History == The Osborne sherry company (founded by Thomas Osborne Mann in 1772) erected large images of bulls starting in 1956 to advertise their ''Brandy de Jerez''.〔(sciencedirect.com ): ''El Toro de Osborne'': advertising, community, and myth.〕 The images were black (with the brand "''Veterano''" in red on it) advertising boards located near major roads throughout Spain. The original image was smaller and slightly different in design. The current larger image was created to comply with a law that prohibited advertising within 150 metres of a road. In 1994 the EU passed a law that prohibited all roadside advertising of alcoholic beverages, and the bulls were therefore to be removed. By this time the signs were nationally renowned, so although some campaigners wished them completely removed to fully comply with the intent of the law, public response resulted in the signs being retained, but completely blacked out to remove all reference to the original advertisers. The Court eventually allowed these signs to remain on the grounds that they have become a part of the landscape and have "aesthetic or cultural significance".
抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Osborne bull」の詳細全文を読む
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